The advisory is only as good as the judgment behind it. Here's where that judgment comes from: two decades of building, running, and scaling consumer brands online.
"My job isn't to run a channel. It's to help you decide, month after month, where the business goes next."
With more than 20 years in ecommerce, Eric currently serves as the strategic lead for advertising and growth across more than $80M in annual client sales. He built, ran, and sold his own online retail business, and he's spent more than a decade helping dozens of other brands grow.
For more than 10 years, his leadership inside an Amazon services agency has driven brand after brand toward profitable growth on Amazon and Walmart. ReturnItUP brings that same judgment to broader planning and execution: online advertising, conversion optimization, margin analysis, catalog strategy, and AI/LLM engine discoverability.
That range is the point. Having worked the same problems across dozens of businesses, Eric plans for the next quarter and the next few years at the same time, and stays close enough to the day-to-day to adjust as conditions change.
Revenue growth, advertising investment, catalog expansion, marketplace performance. Eric has managed the real difficulties in each, not just described them from the outside.
A live, current number. Eric steers advertising and growth strategy across a portfolio of consumer brands.
Currently runs 7-figure monthly and 8-figure annual advertising budgets, with real profit-and-loss accountability.
Worked with catalogs ranging from dozens of SKUs to thousands.
Built, grew, and sold his own multi-channel ecommerce business. He's seen it from the inside.
Understands the unique economics, risks, and opportunities of Amazon, Walmart, and DTC growth.
Plans that weigh the next quarter against the next few years, and adjust as marketplace conditions shift.
Growth and improvement aren't automatically the same thing. The top line can climb while the business gets harder to run. The real skill is choosing which growth to chase instead of chasing all of it. Good planning keeps what's urgent now in balance with what the business needs later. And execution only compounds when everyone stays pointed at the same goal.
None of it comes from a template. It comes from having made the calls, watched them play out, and learned which patterns actually matter.
If this sounds like the kind of help you're after, the next step is simple: a conversation about where you're trying to take the business, and the decisions standing in the way.
Start a conversation