ReturnItUp
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Eric Mindel Led by Eric Mindel · guiding growth across $80M+ in annual client sales

What worked at $3M won't get you to $30M.

ReturnItUP helps leadership identify where to focus, where to invest, and where to create the greatest return for consumer brands.

Start a conversation About Eric

This isn't just consulting, and it isn't just an agency retainer. Eric has spent a decade growing dozens of consumer brands on Amazon, Walmart, and DTC, and he brings that hands-on judgment to yours.

$80M+Annual client sales guided
DozensBrands scaled & advised
20+ yrsIn ecommerce & marketplaces
Multi-year business growth chart in ReturnItUp brand colors
Compounding growth, decision by decision.
Advising consumer brands from $3M to $100M across AmazonWalmartDTC & owned sites on the decisions that actually move the business.
By the Numbers

Two decades in ecommerce, most of it spent scaling other people's brands.

$80M+Annual consumer sales currently guided across clients
DozensBrands scaled on Amazon, Walmart & DTC
20+Years hands-on in ecommerce
8-figureAnnual ad budgets under management
Where ReturnItUP Fits

The difference isn't more work. It's whose judgment sits behind the decisions.

The traditional consultant

Frameworks and slide decks

  • More theory than time actually running a business
  • Delivers a project, then moves on
  • Rarely accountable to your P&L
ReturnItUP The strategic growth advisor

An operator who's owned the outcome

  • Has scaled dozens of brands on Amazon, Walmart & DTC
  • An embedded part of your planning team, weighing every goal
  • Turns each month's data into a clear, shared decision
  • Stays in the loop: reviews, adjusts, and plans the next move with you
The ecommerce agency

Runs a single channel

  • Optimizes to its own metrics, not your margin
  • Sells more of what it already does
  • Rarely sees the whole business
What Leadership Teams Need

Focused on outcomes, not a menu of services.

Most brands we work with already have capable people, agencies, and reporting in place. What's missing is seasoned judgment about where to place the next bet, and how to tell whether it worked.

Marketplace growth

Where to expand, where to defend, and where the return isn't worth the operational cost.

Advertising efficiency

Spending against profit instead of just revenue, and spotting when the real constraint is somewhere else.

Catalog strategy

Which products earn their place, and how expansion helps or quietly erodes the business.

Profit-aware growth

We weigh the economics of each move alongside its upside. Profit is one input in the call, not the whole story.

Executive reporting

Reporting that explains what happened, why, and what deserves attention next.

Growth planning

Balancing today's opportunities against tomorrow's implications for the business.

Why Experience Matters

The kind of judgment you only get from doing the work.

ReturnItUP is led by Eric Mindel. Right now he's the strategic lead for advertising and growth across more than $80M in annual client sales, and over the past two decades he's worked hands-on with dozens of consumer brands on Amazon, Walmart, and DTC.

Meet Eric →
Eric Mindel

Eric Mindel

Founder & Principal Advisor

"Work with dozens of clients and you see every kind of fire. You learn to plan for the next quarter and the next few years at the same time."

$80M+Annual client sales guided
DozensBrands scaled
20+Years in ecommerce
Amazon+ Walmart & DTC
  • Executive summaryThe month in plain language, and what it means for the business.
  • Key observationsThe patterns, and the causes behind the numbers.
  • Recommended prioritiesWhere your time, capital, and attention should go this cycle.
  • Action itemsSpecific next steps, with the reasoning kept intact.
  • Longer-term movesThe bigger bets worth sequencing beyond this month.
The Strategic Growth Review

We work together every month, not once and done.

Every engagement is built around a recurring review. It isn't a report that lands in your inbox. It's a monthly working session we go through together.

Each review puts real numbers on the table and answers four plain questions: what happened, why it happened, what deserves attention, and what to do next. From there we plan the next move together. That monthly rhythm is what turns scattered data into steadily better growth decisions.

See how the advisory works
Let's Talk

Borrow the judgment of someone who has run the business.

If you're weighing where to invest next, whether that's a marketplace, a media budget, a catalog call, or a reporting overhaul, a quick conversation is the place to start. No pitch, just a straight read on your situation.

Start a conversation