Amazon advertising is a key element for building long-term growth and success in VendorCentral and SellerCentral.
Because Amazon algorithms reward sales velocity – regardless of traffic source – ads can drive more sales and influence Amazon organic search algorithms.
Approaching Amazon advertising requires a different mentality when compared to traditional PPC paid traffic management like AdWords or Bing.
Get the experience from someone who is Sponsored Ads Certified and has managed millions of dollars of Amazon ad spend.
Amazon SellerCentral client had a year of reasonable growth on Amazon prior to Eric Mindel working on the account. ACoS was very high, and Amazon Sponsored Ads weren’t structured in a way to provide good data analysis and opportunity for granular adjustments. Client wanted to spend more on ads but was concerned about performance on ad spend.
This is actual data that Eric Mindel helped his client achieve. Not all results will be identical across clients.