Every year, Google Ads offers new ways to reach potential customers. This also means that every year, the AdWords interface becomes more complex.
With all the new knobs and levers, it’s very easy to spend significant money on people clicking ads. It’s much harder to find PROFITABLE clicks by combining the right keywords, target audience, ads, budgeting, landing pages, and a hundred other potential ways to influence performance.
Hiring a professional PPC manager isn’t going to make sense for smaller budgets of less than a few thousand per month. It’s not likely you’ll gain enough upside to pay for the expert. This is where an internal staff person can be trained through free Google resources to have a core competency; if not optimal. The exception is if you have a very high AOV and low CPA – the numbers can move quickly in this scenario.
We can help you manage your paid traffic and find better profit from it.
With competition from other channels emerging in AdWords and Bing ads, more noise in online advertising, and more product searches starting on Amazon; our client’s cost of ads had peaked at 25% of resulting sales. This means that for every $100 of sales from ad clicks, $25 went to Google or Bing.
This is actual data that Eric Mindel helped his client achieve. Not all results will be identical across clients.