Google Ads (formerly called AdWords) is ever-evolving to provide new opportunities to online sellers. This is great for experts, but it can create an unprofitable mess for the less experienced.
We’ll understand where your return needs to land and the tolerances for ad cost to revenue ratio you need to hit.
| Client's Monthly PPC Spend | Up to $16,000 | $16,000 to $30,000 | Greater than $30,000 |
|---|---|---|---|
Total Keywords in Campaigns | Up to 500 | Up to 1000 | Up to 2000 |
Google AdWords PPC | Included | Included | Included |
Bing Ads PPC | Additional $400/month | Additional $400/month | Included |
Google Display Network | Included | Included | Included |
Google Search Network | Included | Included | Included |
Campaign Development and Strategy | Included | Included | Included |
Advanced Keyword Research | Included | Included | Included |
Industry Competitive Analysis | Included | Included | Included |
Ad Campaigns Writing | Included | Included | Included |
Ad Copy Performance Analysis | Included | Included | Included |
Continual Keyword Monitoring and Adjusting | Included | Included | Included |
Dynamic Keyword Insertion into Ads | Included | Included | Included |
Integration with Google Analytics | Included | Included | Included |
On-going Strategic Bid Management | Included | Included | Included |
Settings for Geo-Targeting | Included | Included | Included |
Settings for Device-Type | Included | Included | Included |
Client retains ownership of AdWords Account and all setup/modifications | Included | Included | Included |
Phone consultations per month after setup | 1 | 1 | 2 |
Rules-Based Bidding | Included | Included | Included |
Landing Page Optimization and Performance Testing | Optional, additional cost | Optional, additional cost | Optional, additional cost |
Conversion Tracking and Reporting | Included | Included | Included |
Monthly Reporting | Included | Included | Included |
Google Shopping Management | One-time $500 setup and $300/month up to 100 skus | One-time $500 setup and $300/month up to 100 skus | $0 Setup fee, additional $300/month per 100 skus |
One-time setup upon onboarding (i.e., payable first month only) | $1,000 | $2,000 | $3,000 |
Monthly PPC Management Fee | 15% of Monthly Ad Spend ($1750 Min) | 12% of Monthly Ad Spend | 10% of Monthly Ad Spend |